Bauchi governor’s media Adviser, Mukhtar tasks Journalists to imbibe ethical reporting

By: Ajiya Ayuba, Bauchi

The Special Adviser on Media and Publicity to the  Bauchi State governor, Mukhtar Gidado on Thursday tasked journalists in the state to uphold accuracy and credibility reportage.

He said that it is the responsibility of Journalists to uphold accuracy, credibility, and ethical reporting amidst the digital revolution.

The media adviser said this during a two day workshop and training organized by the Bauchi state members of the correspondent’s chapel with the theme: Emerging Trends in Journalism: The impact on modern Journalism, Practitioners, at the Yankari game reserve.

He said the workshop comes at a crucial time when journalism is undergoing rapid transformation globally, driven by emerging trends in technology, media consumption, and public expectations.

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“We live in a time where the media landscape is shifting dramatically and traditional media is evolving, digital platforms are redefining storytelling, and artificial intelligence is becoming a tool in newsrooms. These changes present both opportunities and challenges for journalists and media practitioners”

The media adviser said one of the most significant shifts in journalism these days is the rise of digital media. Adding that news is no longer confined to newspapers, radio, and television; social media, blogs, and independent platforms now play a critical role in shaping public discourse. 

“Artificial intelligence (AI) is reshaping the way news is gathered, analyzed, and disseminated. Al-powered tools can generate reports, analyze trends, and even predict breaking news patterns. However, while all can enhance efficiency, it cannot replace the core values of journalism-human judgment, investigative skills, and ethical considerations. Journalists must therefore adapt by integrating all, while maintaining the essence of responsible reporting”

“Despite technological advancements, the need for investigative journalism remains as critical as ever. In an era where misinformation can go viral within minutes, journalists must be more vigilant in verifying facts, cross-checking sources, and holding power to account. The integrity of journalism depends on how well practitioners uphold the truth in an age of misinformation”

Another emerging trend is the shift toward journalists becoming personal brands with social media platforms providing direct access to audiences, journalists are no longer just reporters but influencers and thought leaders, which brings challenges.

“The digital age presents immense opportunities for growth, innovation, and impact, but it also requires journalists to be more vigilant, adaptable, and ethical. As we discuss these emerging trends over, let us remember that while technology may evolve, the principles of of j journalisme truth, fairness, and responsibility-must remain constant” 

“As a Government we appreciate the working relationship with the members of the correspondents Chapel and we commend you for your support in the reportage of the laudable policies and programs of the dynamic government of governor Bala 15 Mohammed. It our hope that the future shall provide many more areas of good working collaboration”

The special adviser to media and publicity, Mukhtar Gidado encourages newsmen to embrace innovation while ensuring that integrity remains at the heart of their profession.

He commended the efforts of the state Correspondents Chapel for organizing the workshop, also encouraged the participants to engage actively in discussions about what will shape the future of journalism in Bauchi State and Nigeria at large.